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Puff pastry shock freezing as a business

Puff pastry can be frozen up to one year without loss of taste, nutritional properties, and violation of volumetric texture. Domestic consumer trusts this semi-prepped product. Housewives willingly use it, saving their time, effort and significantly accelerating the process of home baking. The positive dynamics of the market creates good prerequisites for startups in this area.

Find out more:

Segment subgroups

According to the degree of readiness and the proposed method of sales, shock freezing of puff pastry and products made divided into four subgroups:

  1. Actual puff pastry. Available at grocery stores and grocery supermarkets
  2. Frozen semi-prepped products that required baking: puffs, croissants, rolls, etc. Available in small retail stores, locations. Baked on the spot
  3. The frozen semi-prepped products (90% ready) (Part Baked). They serve as products for cafes working on the principle of "fast fine"
  4. Ready-made puff pastries for long-term storage. A relatively new subgroup for domestic commercial practice. An explosive increase in consumption expected in connection with the development of kitchen appliances: ovens are equipped with programs that combine the proper defrosting and heating until cooked.

Types of organizations

Large supermarkets and grocery chains produce and freeze puff pastry using their own baking and refrigeration equipment. It does not make much sense to create a startup in this subgroup with the expectation of sales in independent grocery stores, since the ratio of sales volume and logistics costs will not be in your favor. The following types of business plans are more promising:

Price tag and expected payback

Consider 2 versions of different capacity - for a family business and requiring serious investments.

Frozen pastry delivery

The minimum price for entering the business can be achieved by supplying a small amount of frozen pastries; however, this option is coupled with the need and willingness to do a significant amount of creative work. For example, create a local brand of croissants. However, in terms of the level of investments, such business may well be limited to the “garage” framework. If you live in your own home and you have a car, then there is no need to rent a room and no logistics costs. The purchase of packaging equipment can also be postponed for the future, costing a start with a single format of custom packages of kraft paper with your logo.

It is enough to purchase:

A total of about $1,500 should be reserved to start the inventory of pastry products, packaging, business expenses, and petty cash. If we limit ourselves to servicing the average neighborhood, then working just 5 days a week, you can earn $1,000 - $1,500 minus all expenses. Focus should be on payback within 1.5 years. However, even get the full payback, this business is quite easily scalable and makes it possible to attract workers.

Organizing chain of cafes

The project designed to open 10 mini-cafes, will require the allocation of about $25,000 for each location with an average area of 20 m². This amount takes into account the design of the premises, rent, and the purchase of equipment, furniture and the costs of recruiting and training personnel.

Investments structured as follows:

The total investment to launch the chain is about $ 370,000. The expected payback in the conditions of the average regional center is 1.5 - 2 years.


Interestingly, the puff pastry shock freezing business of puff pastry products is highly scalable. Its various options demonstrate approximately the same level of profitability and payback period. An additional reserve for increasing profitability is the purchase of part of the equipment in the form of used units. Do not neglect the importance of a rational advertising campaign. It is equally relevant both for the promotion of new types of food and for competition in the environment already mastered by other players.

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Who trusts us

We work with many companies whose needs include shock cooling and deep freezing of products. Here are just a few of our customers who already have Fast°Cold™ fast cooling.